Find your own social marketing model
The community in the Internet era is a community based on demand and a community that stems from operators' motivation and purpose, so We can build a community that meets our needs. However, in the process of operating the community, many people may be very clear about their own needs, but they cannot clearly clarify that they need to build the type of community. In fact, different communities have different properties and functions. Therefore, in order to find a community that meets their needs, operators must subdivide the types of the community, and then choose a community that meets their needs. Therefore, the oranges will bring you three common modes of community operations today. I hope that they can help everyone in the actual operation of community operations.
. Brand community
The brand -type community is the main product marketing, so it is suitable for some products to make products For example, our products are a kind of food, so we can rely on the influence and communication of the community to expand our brand. However, everyone must remember that the brand -type community is most focused on the establishment of trust, so we need to let users trust our products, so as to strengthen emotional connection, and then cultivate users' sense of identity and belonging to the brand, such as such as the brand's sense of recognition and belonging, such as, such as the belonging, such as, such as the belonging, such as, such as the belonging, such as the belonging, such as the belonging, such as the belonging, such as the belonging, such as The success of Starbucks is a community marketing that focuses on brand creation.
. Interesting community
The interest community is the most basic community model of the community, and it is most suitable for interest The means of marketing marketing is the distribution model. In fact, everyone should understand the distribution model, and this is also a very common marketing method in community operations. It can quickly fission to spread the community to expand the user group, but why is the distribution mode suitable for interest What about the community? In fact, the reason is very simple. Interest -type community is a community that gathers a certain hobby, and each user has a small group with the same interest as themselves, so the potential users are extremely large, and Through the community, personal interests are further enlarged, and users are more willing to participate in the community. Of course, interest -type communities also have huge commercial value, and huge user groups can easily bring traffic to operators.
. Learning community
The learning community is a community that requires time and energy, and operators must guarantee The high quality of the community and can continue to solve the problem for users, so that users will settle down. The ultimate goal of the learning community is to pay for knowledge, but if you want to pay the knowledge provided by users, you must establish authoritativeness in the user group, create your own IP, and let people mention something on something. He will think of you for the first time. Only in this way can he create a successful learning community. of course, the community model is far more than these three, but in any case, everyone must understand the classification of their community during the operation, and choose the community operation model that suits them. group.
The premise of doing social marketing is that you must understand what the community is, and you can better market and manage. If you do social marketing, you must first create a WeChat group. You can pull your friends into the group through the way of Laede assistant to enter the group, and explain that pulling a few people can have small gifts or red envelopes, stimulate friends to pull newcomers, and increase personnel of your community. After the group is built, first of all, you should not worry about marketing.
Community marketing is a relatively novel marketing method. You can use WeChat, QQ, Weibo, Taobao, etc. for social marketing. Simple to community marketing is to carry out group marketing. It is important to maintain the activity of the group. You can make a group rules. You can engage in small activities, such as the distribution of coupons, full reduction activities, raffle activities, etc. For, of course, the limits of the group should not be too much, otherwise it will affect the participation and activity of group friends. There are also novel tools that appear in novel marketing methods, there are many community personnel, and management difficulties will increase. There are also many management tools now, such as Riddle Assistant, HML Assistant, 55 Tools, etc. Marketing activities.
Community marketing is a commonly used marketing method now. Usually, it is carried out by using QQ, WeChat, and Taobao. In the end, social marketing is a group marketing. It is important to maintain the activity of the group. Therefore, we can usually rely on the group Send some things that everyone is interested in and small red envelope coupons to maintain group activity. Of course, there should not be too many restrictions on the group. Otherwise, everyone is unwilling to participate, and the activity of that group will easily fall. There are also novel tools that appear in novel marketing methods, there are many community personnel, and management difficulties will increase. There are also many management tools now, such as Riddle Assistant, HML Assistant, 55 Tools, etc. Marketing activities.
I have been in community marketing for many years. As for how social marketing is also skillful, marketing needs to be promoted in large quantities. If group news is required, Ride assistant is very good. Amway, I have been using it now
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