At present, due to the excess production in this industry, coupled with the downturn of real estate, China's economic supply -side reform, the economy no longer pursues the previous extensive development, but has a connotative growth. Well, the price is not high, just like the lighting industry, the price war will only cause the industry to fall into the dead beard, so the future development trend will definitely be the continuous depth of the professional market, and the blue sea market will definitely produce in the professional market. Why do you say this, let's take a look at the development path of the industry: manual production --- mechanical production --- standardization --- homogeneity-scale-capitalization --- intensive. The low productivity of handmade production will inevitably transition to mechanical production, and the characteristics of mechanical production also cause the standardization of lamp production. Due to the large -scale implementation of standardization, a large number of homogenized lamps are poured into the market, making the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, which makes the industry industry, so that the industry makes the industry. Only by fighting a price war can survive in this market. The industry's profits are constantly compressed. In order to increase profits, powerful manufacturers and dealers can only stubbornly expand the production scale. As a result, manufacturers and manufacturers with no strength to enter the scale Dealers can only be reduced to the pad stones on the road of monopoly. Monopoly requires a large amount of capital support. The capitalization of the industry has emerged. Banks and financers have begun to eat the industry. Substituted production. At this time, the industry profits really went up, but this scene will not last long, because consumers are not satisfied with this situation, this light is so expensive, so naturally someone will run out to break this situation. The new brand appeared. After that, after a series of fierce market competitions, it returned to large-scale-capitalization-intensive way to promote the spiral increase in the lighting industry. At present, the lighting industry is excessively large -scale towards capitalization. In order to not swallow in the next few years, small and medium dealers and manufacturers can only develop in the professional market and make misplaced competition through market segments. At present, it is the urgent need to clean up the inventory, the flow of funds, find the direction of market segmentation, and jointly build their own brand. For clear inventory, I recommend a website that specializes in cleaning inventory for the lighting dealers -go to the old lamp network (79 light network). The designer is open and is committed to cleaning up inventory, stimulating revenue, and expanding contacts for dealers. All lamps are inventory products or new products. Low, the current production of the lighting industry is excessive, and the dealers clean up the inventory is the king of development.
Although the growth rate of the industry slowed down, it continued to grow in 2015. The growth rate of the lighting industry was reduced from the original double digit to one digit, which was the first time since the reform and opening up. In fact, since the "Twelfth Five -Year Plan", my country's economic development has entered a new normal, and its economic growth has slowed down. The property market policy and the property market policy will be warm. The real estate market breaks the current upstream real estate recovery will definitely bring favorable to the lamp industry. The rigid demand and improved demand are gradually released. Essence In any case, enterprises should take advantage of this to enhance their comprehensive competitiveness, focusing on the layout of products and channel layouts in the home and commercial lighting industries, and are ready to go. Real estate giant Vanke and other are actively transformed by giant Vanke as samples. More and more well -known real estate companies frequently transform financial leasing or cooperation with financial leasing indicate that the real estate industry is seeking other breakthroughs. The launch of the business such as rent -up and rents to housing funds will increase the closing rate of real estate. And this way of sharing economy also represents the latest direction of the global Internet economy development, and is becoming a choice of shared development in China. The market is just huge, and the potential of the third and fourth -tier market is unlimited with the advancement of the national urbanization. The saturation of the first and secondary markets makes the consumption potential of the third and fourth -level markets being gradually opened. In 2015, lamp companies launched fierce competition in the third and fourth -level markets. The mainstream brand channels further sank, and the third and fourth -level market became the focus of competition. With the development of channel sinking work, mid -to -high -end products have extended from the first and secondary markets to the third and fourth -level markets. The deep cultivation of e -commerce channels has also brought new changes to the rural lamp market pattern.
In 2015, the sales of the lighting industry were about 520 billion yuan, and Internet sales accounted for 10%of them. Compared to 30%of the critical point, 10%indicates that the Internet has no huge impact on the lamp industry as expected. It is expected that this year, more and more companies will exert an e -commerce. However, the special product attributes of the lamp will determine the next 3-5 years, and the physical store will still be the main force. For enterprises, online stores are a model based on the new Internet, which should be based on providing information, and stores are the main body of service content. Based on stores, not only provides better services, but also a "sense of security" for customers. However, merchants should embrace this new model, adhere to the premise of traditional models, and at the same time enrich new weapons to "normalize" the Internet model.
The prospects in 2020 are broad, but there are a lot of challenges. You can be Baidu on your own. The top night sky rainbow has many good engineering cases. The night economic situation is great, and the lighting project helps
Cura 60%of consumption occurs at 18:00 to 22:00. The rise of the night economy is undoubtedly a major opportunity for lighting. The lights are prepared for night, and it is a messenger of the night. There is no light, where is the night economy! It's just that the people who do lamps are a bit "do not know the true face of Lushan, but we are in this mountain." In seventy years to celebrate the country, the lighting person is high time LED is now everywhere. If there is no night, is it interesting during the day? So is there no light at night, will it be interesting? Then talk about the lights without LED, will there be a high style? The tourism industry is developing at a high speed, and the charm of light is fully enabled The past tourist cities cannot be kept, because there is nothing to watch at night. Now I know: to create new value with light and retain tourists with lights. In addition to large landscape light shows, more use of local historical and cultural resources.
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