What about the current market prospects of the beauty and cosmetics industry in the past two years? 2 Comments / Default / By huanggs
2 thoughts on “What about the current market prospects of the beauty and cosmetics industry in the past two years?”
Industry major enterprises: Shanghai Jiajia (600315), Lafang Jiajiahua (603630), Perlaya (603605),
Qingdao Golden King (002094), Sinopharm Hyundai (600420), Langzi (002612), Qingsong Co., Ltd. (300132), Mingchen Health (002919)
The core data of this article: Chinese cosmetics market size, the market concentration of the Chinese cosmetics industry, retail sales of units above the Chinese cosmetics limit
The beauty market of our country is in mature stage r
For more than a century, the domestic beauty industry has gone through four development stages of development, breakthrough and maturity:
The domestic cosmetics market has grown rapidly
The continuous improvement of residents' income levels. Under the development of European, American and Japanese and Korean big -name cosmetics companies, the cosmetics consumption concept of domestic consumers has gradually increased, and the domestic cosmetics market has expanded rapidly.
In statistical data, the market size of cosmetics in my country from 2011-2020 shows a trend of increasing year by year, but the market size growth rate of 2011-2019 shows a downward trend. my country's market size increased from US $ 33.18 billion in 2011 to US $ 73.20 billion in 2020, with a compound growth rate of about 9.22%. The epidemic in 2020 has a greater impact on the overall economy. In this environment, the size of the cosmetics market can still maintain a positive growth rate of 6.83%, which fully reflects the infinite potential of my country's cosmetics market in the future.
The cosmetic retail market is gradually prosperous
If according to statistics from the National Bureau of Statistics, the total retail sales of cosmetics (units) in my country in 2020 are 340 billion yuan, an increase of 13.6%over 2019. The epidemic in 2020 is right The overall economy has caused a large impact. In this environment, the retail sales of cosmetics can still maintain growth, especially the promotion of "Double Eleven" and "Double Twelve" at the end of the year, and retail sales have grown faster. From January to November 2021, the retail sales of units above the cosmetics limit reached 367.82 billion yuan, an increase of 19.6%year-on-year.
Note: "Enterprises above the limit" refers to a wholesale enterprise with an annual sales of 20 million yuan or more; the annual sales of 5 million yuan and more retail companies
The competition echelon division is relatively obvious
my country's cosmetics market Consumption groups can be divided into five segments of high -end (luxury) cosmetics, high -end cosmetics, mid -to -high -end cosmetics, mass cosmetics and extremes of high -end (luxury) cosmetics. Five segments are in a state of multi -brand competition.
It in high -end (luxury) cosmetics market, high -end cosmetics market, and mid -to -high -end markets, it is mainly occupied by the top international brands, such as Guerlain, Kristin Dior (CD), Chanel (Chanel), Clarins (Channel) Clarins), Lancome, Estee
LAUDER and so on. Only a small number of domestic classic domestic products can participate in the competition in the mid -to -high -end market.
. Volkswagen cosmetics are divided by some foreign brands and local brands. This type of brand is mainly aimed at low -income consumer groups. Generally, it is sold through large stores, supermarkets, and specialized stores. The current layout in e -commerce is relatively wide. There are many brands in this field. Foreign -funded brands include Nivea, Ponds (Ponds), etc., and local brands include Xiangyi Materia Medica, Natural Hall, Ding Jiayi, etc.
The high -end market concentration
The data based on different market types, the high -end market concentration of Chinese cosmetics is high. And 64.5%. In contrast, the Chinese cosmetics Volkswagen market competition is relatively fierce, and the market concentration is lower than the high -end market. The market share of other companies except P
As a daily consumer product, domestic consumers have gradually formed the correct use habits and consumer concepts, bringing more market opportunities to the cosmetics industry. However, a more specific market development situation, I recommend that you go to a professional forum and exhibition to understand. For example, the western planting exhibition, the exhibition site is experts and scholars in the industry. Familiar with understanding, you can go to the scene to communicate with them face to face. This year's exhibition will be held in the Xi'an International Convention and Exhibition Center from July 20th to 22nd, 2022.